Line Financial - PBC
App store linkGoal:
Designed a groundbreaking application aimed at providing an emergency line of funds to qualified members with an active paid subscription on the app, enhancing financial accessibility for underbanked users.
My Role:
1. Led Visual Design for Beem - A Smart Wallet Application
I spearheaded the visual design efforts for Beem, this involved crafting an intuitive and visually appealing user interface to streamline financial transactions.
2. Icon and Illustration Creation Following Brand Guidelines
Developed a cohesive visual identity by meticulously crafting icons and illustrations that aligned seamlessly with the established brand guidelines of Line Financial. This not only strengthened brand recognition but also contributed to a visually unified user experience.
3. Conducted Comprehensive Accessibility Testing
Ensured inclusivity by conducting extensive accessibility testing for both web and mobile applications. This involved identifying and addressing potential usability challenges to make the platform user-friendly for individuals with diverse needs.
4. Usability Studies and Hi-Fidelity Designs
Played a pivotal role in conducting usability studies, gathering valuable user feedback, and translating insights into high-fidelity designs. This iterative process aimed at refining the user experience and optimizing the application's functionality.
5. Creation of Branding Guidelines and Marketing Materials
Contributed to the establishment of branding guidelines, providing a comprehensive framework for consistent visual communication. Additionally, I played a key role in designing impactful marketing materials that effectively conveyed the value proposition of the emergency funds application.
In summary, my internship at Line Financial allowed me to take on a multifaceted role, where I not only led the visual design for a groundbreaking application but also contributed significantly to the overall user experience, accessibility, and branding strategies. This experience honed my skills in creating user-centric designs and solidified my understanding of the intricate relationship between design and functionality.
Why Waste? - UNICEF
Website linkGoal:
Partnering to build a world where every drop of water for today turns into an olive branch for tomorrow.
Water can stop wars, just by being made available to everyone. Saving water everyday is not just contributing to a safer present, it is also imperative for a more secure future. With an intensifying global water crisis looming over us, the world is on the hot-seat to write its own fate.
Why Waste? is a team of like-minded youth who are taking water positivity to the world stage by means of innovative education and ideas that bring about a systemic change.
As a UX Designer at UNICEF's Why Waste initiative, I played a pivotal role in redefining the mobile application to educate users on efficient water conservation practices.
My Role:
1. Understanding and Incorporating Design Requirements
I actively engaged in understanding new design requirements and seamlessly incorporated them into the re-design of UNICEF's mobile application. This involved a deep dive into the unique challenges and opportunities associated with water conservation education.
2. End-to-End Design Process
Executed the complete design lifecycle, from user research and ideation to prototyping and usability studies. This comprehensive approach ensured that the re-designed application not only met user expectations but also effectively communicated the importance of water conservation.
3. Facilitating Workshops for Dashboard Enhancement
Collaborated closely with UNICEF stakeholders by conducting workshops to gather requirements for enhancing the dashboard experiences. This collaborative process allowed for a nuanced understanding of user needs and organizational goals, shaping a dashboard that catered to both.
4. Innovative Education and Systemic Change
Contributed to Why Waste?'s mission of taking water positivity to the global stage by infusing innovative education methodologies into the application. The goal was not only to inform but also to inspire systemic change in water conservation practices.
In summary, as the UX Designer for UNICEF's Why Waste initiative, I led the charge in re-designing the mobile application to impart crucial water-saving knowledge. By actively involving stakeholders, facilitating workshops, and embracing an end-to-end design approach, I not only met design objectives but also contributed to the broader mission of creating a water-positive world.
Rolling Right
Website linkGoal:
I spearheaded the redesign and development of a responsive e-commerce website specializing in luxury items, including thrifted pieces, automotives, and recreational items. The objective was to create a seamless platform that not only showcased the exclusivity of the products but also provided a user-centric experience.
My Role:
1. Responsive Design with Figma
I meticulously designed a responsive website using Figma, ensuring that every aspect was tailored to meet user needs. This encompassed a clear presentation of product information, a smooth checkout process, and an intuitive interface. The focus was on eliminating unnecessary details and procedures to streamline the user journey.
2. Front-End Development with HTML, CSS, Node JS, and React JS
Beyond design, I took charge of the front-end development using a tech stack that included HTML, CSS, Node JS, and React JS. This not only brought the envisioned design to life but also ensured a high-performance and interactive user interface.
3. Graphics and Icons Crafting
I personally designed graphics and icons to complement the aesthetic of the luxury items on the platform. These visual elements were meticulously crafted to enhance the overall user experience and reinforce brand identity.
4. End-to-End Oversight: From Design to Development
As a holistic contributor, I oversaw both the creative aspects and coding decisions, ensuring a seamless integration between design and functionality. This end-to-end approach allowed for a cohesive and polished final product.
5. Elevating User Experience and Brand Identity
The integration of carefully crafted graphics and icons played a crucial role in elevating the overall user experience and reinforcing the brand identity. The visuals were aligned with the luxury theme, enhancing the platform's appeal and memorability.
Irole in redesigning and building this luxury e-commerce website was not limited to design; it extended to front-end development, graphic and icon creation, and end-to-end project oversight. By seamlessly blending style and functionality, the final product not only met but exceeded user expectations, establishing a unique digital space for luxury and curated items.